Originally written by Mike Diver · 19 December 2003

Following the massive hit 'Hey Ya!', advertising agency MVBMS has brought Outkast and Polaroid together. The rap duo will now be a part of the camera company's upcoming advertising campaign. Part of the deal includes Andre 3000 and Big Boi incorporating the cameras into their live performances.

DiScuss: What next? Travis working with Interflora? The Blood Brothers and the NHS?..'Hey Ya' Single of the Year?

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